How to Use Creative Graphic and Motion Design Solutions to Bring Your Ideas to Life

We are in an age where visual content rules. As the old saying goes: a picture is worth a thousand words. If you want to attract your target customers, you should remember that.
At Zorg IT, we provide a wide range of graphic and motion design services to convey your brand’s message. These range from logos and brochure designs to websites and social media campaigns.
Our static and motion graphics can be used as original, attractive and interesting imagery for marketing. These contents are easier to use than traditional videos or animated content, because they are quicker to produce and faster to watch. Moreover, they are great for holding people’s attention.

So here’s six ways to use graphics and motion solutions to dazzle your audience:

Logos and Animated Logos

A business’ logo is one of its most important and widely used features. Designing versatile and memorable logos are one of Zorg’s most demanded services.

We also provide animated formats of them and/or animate predesigned ones, as animated logos can be an advanced yet fun way to grab attention. By using motion graphics to add dynamism and movement to your static logo, you can make it more eye-catching and memorable. These type of logos can be used in videos, gifs and interactive icons, and they will make your websites more SEO friendly.

Static and Kinetic Typography

Even though pictures are more attractive, sometimes you need to use words to convey information. And aesthetically pleasing typography designs
To make them even more interesting, use kinetic typography, where you can mix motion with texts. Moving texts are generally more eye-catching, which makes it easier for the viewers to read and recall the words. You can use them in creating dynamic video ads, put them in your websites, presentations or even make gifs to use as marketing tools.

Infographics – Stationery vs. Animated

Sharing infographics is a really good way to make your point across, especially if you’re discussing some complicated theme. So of course it has become an important part of content marketing.

Static infographics are already very useful, but adding extra animations on top of them means they garner more attention without being too distracting. Zorg IT designs some of the most interesting and engaging static and dynamic infographics for you to share through videos, social media posts, and website content.

Cinemagraphs

Cinemagraphs may look like boring old static images at first, but they have small, almost subtle movements that make people take a second look. An example can be a minor splash on water or leaves blowing in the wind in an otherwise static image. Actually, just because cinemagraphs are so understated, they attract more attention, which makes using them a great way to create memorable content for your brand.

Cinemagraphs’ visual appeal works well with images of products that need to make a dramatic visual impact, such as clothing, food, or outdoor photography. They work well on social media like Facebook, Pinterest, or Instagram.

Motion Graphic Ads

You can make ads in the form of shorts or reels with motion content:

They are easier to spread and leave a lasting impression, increasing the likelihood of the message being retained in the minds of viewers. Additionally, content like this is favored by social media platforms such as Instagram, Facebook, and Twitter. The dynamic and quick-impact nature of such content aligns well with social media algorithms.

Explainer Videos

Illustrated and motion graphics are highly adaptable and can generate unique levels of interest and excitement among viewers. These qualities make these a great method for teaching or providing instructions, regardless of the device or platform.

This is why graphics and motion contents are very useful for explainer videos. They include features such as 2D and 3D drawings, animated illustrations, and whiteboard animation. Creative usage of these tools can help get the audience’s attention, emphasize a point, explain it more clearly, and retain the information for longer.

They can be used in short videos, images, presentations, or even accompany long form content for extra clarity.

There are a myriad of ways to use creative graphic and motion design to jazz up your business. Stay alert and always look for innovative solutions, it will help you to boost your brand in new ways you have never thought possible.